Macdonald, Malcolm <br/><br/>
Marketing accountability : how to measure marketing effective/ 
Malcom MacDonald and Peter Mouncey , 
 - Kogan Page Limited,  London :  2009. 
 - 293 pages. :  colour illustrations ;  24 cm 
<br/><br/> Includes index 
<br/><br/> targeted for adults 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Dewey Class. No.: </label>658.80072 MCDO