00529nam a2200157 b 4500003000500000005001700005008004100022020002300063040001400086082001700100100002000117245009000137260003700227300002800264650007900292322820260317133351.0220601s9999    xx            000 0 und d  a9781770226067qpbk  aMPLc3228  a158.852 SCHO  aSCHOLTZ, GERT J 4aThe keys to persuasion: mastering  the 10 keys to changing the mind/cGert J. Scholtz  aCape Town: bZebra Press;c2013.  ax, 182 pages.:c23 cm .  vInfluence (Psychology)xPersuasive communication yPersuasion (psychology)