Strategic Marketing 
[Editor: Wiid, Jan] 
 - 1st Ed. 
 - Cape Town;  Juta & Company Ltd;  2014 
 - xvi, 413 pages  24 cm 
<br/><br/><label>ISBN: </label>9781485102137 
<br/><br/><label>Dewey Class. No.: </label>ST 658.802 STRA