Cant Mike creator Cant, M. C. (Michael Colin) 1957- Gerber-Nel, C. (Charlene) Nel, D. (Daniel) Kotzé, Theuns 1969- text Hatfield, Pretoria Van Schaik Publishers 2008 2nd ed. monographic vii, 249 pages : illustrations ; 25 cm. Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. Includes bibliographical references. Reprint. Originally published: Claremont, South Africa : New Africa Books, 2005. Marketing research Marketing research South Africa 658.83 Claremont, South Africa : New Africa Books, 2005. 9781869285692 1869285697 RDA RDA 20250227094118.0 E