Introduction to marketing / 
Prof Johan Strydom,Editor 
 - 4th Edition 
 - Cape Town:  Juta & Company Ltd,  2011. 
 - 322  pages;  24 cm 
<br/><br/>
<br/><br/><label>ISBN: </label>9780702178108 
<br/><br/><label>Dewey Class. No.: </label>658.8 INTR