The Power Of Un-Popular :  A Guide To Building Your Brand For The Audience Who Will Love You 

 - 1st Ed. 
 - Hoboken, New Jersey  John Wiley & Sons, Inc  2012 
 - xv, 202 pasges  23 cm 
<br/><br/><label>ISBN: </label>9781118134665 
<br/><br/><label>Dewey Class. No.: </label>658.829 NAPO