McDonald, Malcolm  <br/><br/>
Marketing plans :  how to prepare them ,how to use them / 
Malcolm,McDonald MA 
 - 4 th Edition 
 - Oxford :  Butterworth-Heinemaann,  1999. 
 - xii,571 pages;  24 cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780750641166 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MACD