Introduction to marketing / 
Johan,Strydom 
 - 3rd Edition 
 - Cape Town :  Juta,  2004. 
 - xiii,303 pages;  24 cm 
<br/><br/>Includes Glossary and an index 
<br/><br/><label>ISBN: </label>9780702165115 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 INTR