The cultural dimension of international business /
Gary P. Ferraro.
- 3rd ed.
- Upper Saddle River, N.J. : Prentice Hall, c1998.
- xii, 196 p. : ill. ; 23 cm.
Include index
Includes bibliographical references (p. 187-192) and index.
0137275617 9780137275618
International business enterprises--Social aspects. Intercultural communication. Technical assistance--Anthropological aspects.