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Strategic Marketing : Theory And Applications For Competitive Advantage

Strategic Marketing : Theory And Applications For Competitive Advantage [Editors: Venter, Peet & Jansen Van Rensburg, Mari] - 1st Ed. - Oxford Oxford University Press 2009 - x, 374 pages 24 cm

ISBN: 9780195987065

Dewey Class. No.: 658.802 STRA

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