Marketing communications management : concepts and theories, cases and practices (Record no. 361251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00294nam a2200097Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 COPL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210817s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COPLEY, Paul |
| 9 (RLIN) | 89692 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications management : concepts and theories, cases and practices |
| 942 ## - ADDED ENTRY ELEMENTS | |
| item type | Books |
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