Integrated marketing communication : a contemporary approach (Record no. 554386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00298nam a2200085Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210825s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Du Plessis, P. J. , 1943- Pretoria [South Africa], 2010 3rd ed. |
| 9 (RLIN) | 7767 |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communication : a contemporary approach |
| 942 ## - ADDED ENTRY ELEMENTS | |
| item type | Books |
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