MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01534cam a2200349 b 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230918144251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2023 r20232023sa a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781869285692 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
3228 |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
f-sa--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 MARK |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research / |
| Statement of responsibility, etc. |
editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hatfield, Pretoria : |
| Name of publisher, distributor, etc. |
Van Schaik Publishers, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 249 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
New Africa marketing series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Reprint. Originally published: |
| Publication, distribution, etc. of original |
Claremont, South Africa : New Africa Books, 2005. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
181845 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| Geographic subdivision |
South Africa. |
| 9 (RLIN) |
181846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cant, M. C. |
| Fuller form of name |
(Michael Colin), |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
181847 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gerber-Nel, C. |
| Fuller form of name |
(Charlene) |
| 9 (RLIN) |
181848 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nel, D. |
| Fuller form of name |
(Daniel) |
| 9 (RLIN) |
181849 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotzé, Theuns, |
| Dates associated with a name |
1969- |
| 9 (RLIN) |
181850 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
New Africa marketing series. |
| 9 (RLIN) |
181851 |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |
| -- |
169 |
| -- |
Boniswa Ngcongolo |
| -- |
169 |
| -- |
Boniswa Ngcongolo |