From witblits to vuvuzelas (Record no. 758089)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231005093317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231005 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | <a href="9781770200296">9781770200296</a> |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RDA |
| Transcribing agency | 3228 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80 HEFE |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Creator ID | 475 |
| Creator Name | Thobile Khumalo |
| Modifier ID | 475 |
| Modifier Name | Thobile Khumalo |
| 245 ## - TITLE STATEMENT | |
| Title | From witblits to vuvuzelas |
| Cover Title | marketing in the new South Africa |
| Statement of responsibility, etc. | Hefer, Dale |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cape Town |
| Name of publisher, distributor, etc. | Oshun Books |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 169 pages |
| Dimensions | 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | My man Percy. Setting the marketing objectives and establishing the budget<br/>'But what about the bleks?' Identifying the target market and ensuring focused communication<br/>'We have to fish where all the eggs are in one basket! |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Linkage | Includes bibliographic reference & Indexes |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Adult Non Fiction |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 600: Technology & Applied Science | Amsterdam P.L. | Amsterdam P.L. | Non Fiction | 05.10.2023 | 658.80 HEFE | 33228014386286 | 05.10.2023 | 05.10.2023 | Book |