The Advertised Mind: (Record no. 762595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 330010 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260130143908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240410b sa ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | <a href="9780749443665">9780749443665</a> |
| Qualifying information | (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 3228 |
| 041 ## - LANGUAGE CODE | |
| Language | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 DUPL |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Creator ID | 190 |
| Creator Name | Dudu Mondlane |
| Modifier ID | 190 |
| Modifier Name | Dudu Mondlane |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Erik Du Plessis |
| 245 ## - TITLE STATEMENT | |
| Title | The Advertised Mind: |
| Cover Title | Ground-Breaking Insights Into How Our Brains Respond To Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom |
| Name of publisher, distributor, etc. | Millward Brown |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 232 pages |
| Dimensions | 24 cm |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 600: Technology & Applied Science | Kanyamazane | Kanyamazane | Non Fiction | 10.04.2024 | 659.1019 DUPL | 3322803167587 | 10.04.2024 | 10.04.2024 | Book |