Advertising and promotion : an integrated marketing communications perspective/ (Record no. 775577)

MARC details
000 -LEADER
fixed length control field 00544nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 3228
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250429120147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250429b sa ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number <a href="9780071314404">9780071314404</a>
040 ## - CATALOGING SOURCE
Transcribing agency 3228
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BELC
942 ## - ADDED ENTRY ELEMENTS
Creator ID 169
Creator Name Boniswa Ngcongolo
Modifier ID 169
Modifier Name Boniswa Ngcongolo
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective/
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. ©2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 769 pages :
Other physical details illustrations (some color) ;
Dimensions 28 cm.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme Dewey Decimal Classification
item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from item type
    Dewey Decimal Classification     600: Technology & Applied Science Ethandukukhanya Public Library Ethandukukhanya Public Library General Stacks 29.04.2025 210.00   659.1 BELC 3322803174409 29.04.2025 29.04.2025 Book