Integrated marketing communication : (Record no. 777063)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01382cam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250603121723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100331s2010 sa a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780627027956 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0627027954 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)588998608 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | 3228 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 INTR |
| 245 00 - TITLE STATEMENT | |
| Title | Integrated marketing communication : |
| Remainder of title | a contemporary approach / |
| Statement of responsibility, etc. | Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Pretoria [South Africa] : |
| Name of producer, publisher, distributor, manufacturer | Van Schaik, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 411 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Du Plessis, P. J. |
| Fuller form of name | (Phillipus Jacobus), |
| Relator term | author. |
| 9 (RLIN) | 193891 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Van Heerden, Neels, |
| Relator term | author. |
| 9 (RLIN) | 193892 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cook, Gordon, |
| Relator term | author. |
| 9 (RLIN) | 193893 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Van Rooyen, Rob, |
| Relator term | contributor. |
| 9 (RLIN) | 193894 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| item type | Book |
| -- | 235 |
| -- | Mike Maaboi |
| -- | 235 |
| -- | Mike Maaboi |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 300: Social Science | Mafemani | Mafemani | General Stacks | 03.06.2025 | 3322803112 | 650.00 | 658.8 INTR | 3300610005454 | 03.06.2025 | 03.06.2025 | Book |