MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01995cam a2200361 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250812104845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110628s2011 enka d 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199590230 |
| Qualifying information |
Pbk |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
3228 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
R 658.8003 DOYL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doyle, Charles, |
| Dates associated with a name |
1959- |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A dictionary of marketing / |
| Statement of responsibility, etc. |
Charles Doyle. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Oxford dictionary of marketing |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 436 p. : |
| Other physical details |
ill. ; |
| Dimensions |
20 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Oxford paperback reference |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Dictionaries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Terminology. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
swd |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Wörterbuch. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Dictionaries. |
| Source of term |
lcgft |
| Authority record control number or standard number |
https://id.loc.gov/authorities/genreForms/gf2014026086 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Dictionaries. |
| Source of term |
lcgft |
| Authority record control number or standard number |
https://id.loc.gov/authorities/genreForms/gf2014026086 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |
| -- |
235 |
| -- |
Mike Maaboi |
| -- |
235 |
| -- |
Mike Maaboi |