MARC details
| 000 -LEADER |
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| fixed length control field |
03954cam a2200481 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250820103545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141212s2015 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781472572714 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
18404539 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
3228 |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC997 |
| Item number |
.A83 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
DES000000 |
| -- |
DES007000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Design th!nking |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Design thinking for visual communication / |
| Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Fairchild Books, an imprint of Bloomsbury Publishihng PIc, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 pages : |
| Other physical details |
illustrations (moslty color) ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Basics design |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"An introductory guide to generating creative ideas and concepts for graphic designers"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design |
| Form subdivision |
Case studies. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESIGN / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESIGN / Graphic Arts / General. |
| Source of heading or term |
bisacsh |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
lcgft |
| Authority record control number or standard number |
https://id.loc.gov/authorities/genreForms/gf2017026140 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Paul, |
| Dates associated with a name |
1971- |
| 775 08 - OTHER EDITION ENTRY |
|---|
| Relationship information |
Revision of: |
| Main entry heading |
Ambrose, Gavin. |
| Title |
Design th!nking |
| Place, publisher, and date of publication |
Lausanne : AVA Academia, c2010 |
| Series data for related item |
Basics design ; 08 |
| International Standard Book Number |
9782940411177 |
| Record control number |
(OCoLC)429605144 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |
| -- |
571 |
| -- |
Veronica Machate |
| -- |
571 |
| -- |
Veronica Machate |