MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01698nam a22002417b 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260127120307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260127b sa ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781485132219 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MPL |
| Language of cataloging |
Eng |
| Transcribing agency |
3228 |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 CONS |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / |
| Statement of responsibility, etc. |
Mornay Roberts-Lombard,M C Cant (Michael Colin), Sanjana Brijball Parumasur (Editors) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition. |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Claremont : |
| Name of publisher, distributor, etc. |
Juta, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 424 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored."-- Publisher's description. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
198392 |
| Topical term or geographic name entry element |
Consumer behavior—South Africa |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
198393 |
| Personal name |
Lombard,Mornay Roberts |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
198394 |
| Personal name |
Cant, Michael |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
198397 |
| Personal name |
Parumasur, Sanjana Brijball |
| Relator term |
editor |
| 942 10 - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |
| -- |
5815 |
| -- |
Pontsho Maoko |
| -- |
5815 |
| -- |
Pontsho Maoko |