International marketing : (Record no. 791857)

MARC details
000 -LEADER
fixed length control field 01967nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 3228
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260128151649.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260128b sa ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780627041815 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency MPL
Language of cataloging Eng
Transcribing agency 3228
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title English
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 INTE
245 ## - TITLE STATEMENT
Title International marketing :
Remainder of title a South African perspective /
Statement of responsibility, etc. Yathika Gowpall, M C Cant (Michael Colin), (Editors)
250 ## - EDITION STATEMENT
Edition statement First edition.
260 30 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pretoria, South Africa :
Name of publisher, distributor, etc. Van Schaik,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 344 pages :
Other physical details illustrations ;
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc. "With the ever-increasing advances being made in technology, the global environment has become smaller and more reachable, and international marketing has become an important part of business the world over. Gaining an understanding of what international marketing is, its characteristics and the risks involved is vital for any business’s survival in the global marketplace. International marketing focuses on how to implement global marketing strategies from the perspective of local companies. International marketing is divided into four parts. The first provides a clear introduction to international marketing, analysis of the international trade environment and international research. The second delves into strategy development (specifically across borders), the barriers to international trade, considerations around international segmentation, targeting and positioning, and the international product policy and development. The third provides students with the knowledge required when navigating international marketing. The fourth and final part brings together the lessons learnt and looks at moving forward from the development of the strategy to its implementation" -- Provided by Publisher.
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 198428
Topical term or geographic name entry element Export marketing
Geographic subdivision South Africa
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 198429
Personal name Gowpall, Yathika
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 198430
Personal name Cant, Michael
Relator term author
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme Dewey Decimal Classification
item type Book
-- 5815
-- Pontsho Maoko
-- 5815
-- Pontsho Maoko
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from item type
    Dewey Decimal Classification     600: Technology & Applied Science PHUMULA PHUMULA Non Fiction 28.01.2026   658.84 INTE 3322830002301 28.01.2026 28.01.2026 Book
    Dewey Decimal Classification       RIVERSIDE REFERENCE LIBRARY RIVERSIDE REFERENCE LIBRARY   02.02.2026   658.84 INTE 33228031011256 02.02.2026 02.02.2026 Book