Research methodology : business and management contexts / editors, Alan Bryman, Emma Bell, Philip Hirschsohn ; contributors, Andeline dos Santos [and six others].

First edition published, 2014.

Includes bibliographical references and index.

Part 1. Introduction. The nature and process of business research -- Approaches to business research: key philosophical issues and differences -- The nature of quantitative and qualitative research -- Mixed methods research: breaking the divide between quantitative and qualitative approaches-- Part 2. Main steps in research. Project planning: research designs -- Getting started: Becoming familiar with the literature -- Formulating a research proposal: choosing a topic, reviewing the literature and developing research questions -- Ethics in business research -- Writing up research-- Part 3. Data gathering methods. Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Ethnography, action research and observation -- Secondary data collection and content analysis-- Part 4. Data analysis methods. Qualitative data analysis -- Quantitative data analysis -- Appendix A. Grammar and language style -- Appendix B. Recycling in enclosed residential developments.

"Research Methodology: Business and Management Contexts 2e provides students with a clear conceptual framework for conducting research in a step-by-step manner. While the textbook is pragmatic in its approach and acknowledges the South African context, it also equips students with different research traditions and methods. The textbook - based on a widely respected international title - follows a problem-solving approach, which is suitable to current global and local business environments."--Publisher's description.