General management / J. A. Lazenby (editor) ; E Benedict , S boshoff, N A Fernandes, A Flotman, E Scholtz

includes bibliographic references (349-350) and index

he business environment is dynamic and challenging. Any manager, whether in the public or private sector, and whatever the size and type of organisation, has to have some basic management knowledge and skills to cope with the ever-increasing complexity of the organisational world. General management is a back-to-basics textbook that provides the grounding that managers and entrepreneurs need to survive and prosper in today’s fluid and competitive global marketplace. General management incorporates the fundamental concepts found in any general management course, including the basic functions of planning, organising, leading (activating) and control. The discussion is augmented with updated, real-life examples of management in action, from an Afrocentric perspective where applicable."-- Provided by publisher.