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Strategic marketing/ David W Cravens.

By: Cravens, David WMaterial type: TextTextPublication details: New York: McGraw- Hill; 1997. Edition: Fifth editionDescription: xviii, 670 pages.: illustrations; 25 cmISBN: 9780256214383Subject(s): -- Marketing- decision making -- Marketing managementDDC classification: 658.802 CRA
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 600: Technology & Applied Science Non Fiction 658.802 CRA (Browse shelf(Opens below)) Available 013303

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