Tourism research
Gayle Jennings.
- 2nd ed.
- Milton, Qld. : John Wiley & Sons, 2010.
- xvi, 454 pages colour illustrations: 26 cm
- Wiley Australia tourism series Wiley Australia tourism series. 9781742 164601 .
Previous edition: 2001.
Includes bibliographical references and index.
Summary: 'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.