George, Richard

Managing tourism in South Africa / editor. Richard George. - Cape Town ; New York : Oxford University Press Southern Africa, 2007. - xv, 368 pages colour illustrations, map 24 cm

Includes bibliographical references and index.

Summary: "Managing tourism in South Africa equips students as well as practitioners with a combination of industry-specific knowledge and general managerial skills needed to succeed. It explores the fundamental business management aspects of tourism including law, management, human resource management, marketing, and finance, and shows how the industry is structured."--Jacket



Adult

9780195 789133




South Africa




Case studies.

338.479168 MANA