Gladwell, Malcolm <br/><br/>
The tipping point: how little things can make a big difference/  

 - London:   Abacus,  2010. 
 - Unnumbered pages; 179 pages.  20cm. 
<br/><br/> Summary:In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change. 
<br/><br/><label>ISBN: </label>9780349113463"  Paperback 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Context effects (Psychology)<br/>Causation
<br/><br/><label>Dewey Class. No.: </label>302 GLAD