The tipping point: how little things can make a big difference - Gladwell, Malcolm (London: Abacus, 2010)
Summary:In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Keywords: Context effects (Psychology); Causation