BROADCASTING THE END OF APARTHEID /
Martha Evans
- London: I.B. Tauris, 2014
- xix, 319 pages : illustrations, portraits ; 22 cm.
- International library of African studies .
South Africa came late to television; when it finally arrived in the late 1970s the rest of the world had already begun to boycott the country because of apartheid. While the ruling National Party feared the integrative effects of television, they did not foresee how exclusion from globally unifying broadcasts would gradually erode their power. South Africa was barred from participating in some of television's greatest global attractions (including sporting events such as the Olympics and contests such as Miss World). With the release of Nelson Mandela from prison came a proliferation of large-scale live broadcasts as the country was permitted to return to international competition, and its re-admittance was played out on television screens across the world. These events were pivotal in shaping and consolidating the country's emerging post-apartheid national identity. Broadcasting the End of Apartheid assesses the socio-political effects of live broadcasting on South Africa's transition to democracy. Martha Evans argues that just as print media had a powerful influence on the development of Afrikaner nationalism, so the 'liveness' of television helped to consolidate the post-apartheid South African national identity. MJ Evans is a journalist and Lecturer in Film and Media Studies at the University of Cape Town, where she completed her PhD thesis. She lives and works in South Africa. Publisher's note
9781780768625
South Africa History Chronology-- South Africa --Mandela, Nelson, 1918-2013--History