Introduction to marketing / 
editor: Johan Strydom. 
 - Fifth edition. 
 - Cape Town, South Africa :  Juta,  2014. 
 - 341 pages :  illustrations, maps ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions -- Chapter 10: Developing a marketing mix for service products -- Chapter 11: Integrated marketing -- Chapter 12: Marketing and the Internet -- Index. 
<br/><br/><label>ISBN: </label>9781485102748 148510274X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Economics.
<br/><br/><label>Dewey Class. No.: </label>658.8 INTR