BURNS, BRIAN C. AND SNYDER, TOM U. <br/><br/>
SELLING IN A NEW MARKET SPACE: GETTING CUSTOMERS TO BUY YOUR INNOVATIVE AND DISRUPTIVE PRODUCT 

<br/><br/><label>ISBN: </label>9780071636100 
<br/><br/><label>Dewey Class. No.: </label>658.85 BURN