From witblits to vuvuzelas  marketing in the new South Africa 
Hefer, Dale 
 - Third Edition 
 - Cape Town   Oshun Books  2010 
 - 169 pages  21 cm 
<br/><br/> My man Percy. Setting the marketing objectives and establishing the budget<br/>'But what about the bleks?' Identifying the target market and ensuring focused communication<br/>'We have to fish where all the eggs are in one basket! 
<br/><br/>
<br/><br/> Adult Non Fiction 
<br/><br/><label>ISBN: </label>9781770200296 
<br/><br/><label>Dewey Class. No.: </label>658.80 HEFE