Charles W. Lamb <br/><br/>
Marketing / 
Charles W. Lamb, Jr. ... [et al.]. 
 - 4th ed. 
 - Cape Town, South Africa :  Oxford University Press Southern Africa,  c2010. 
 - xiv, 504 pages. :  illustrations. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>An overview of marketing -- Analysing the marketing environment -- Understanding consumer decision-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing and managing products -- Marketing channels and the role of intermediaries -- Marketing communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all together: the strategic marketing plan -- Marketing in specialised markets. 
<br/><br/> Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labeling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication. 
<br/><br/> Adults Non Fiction 
<br/><br/><label>ISBN: </label>9780195993134 0195993136 
<br/><br/><label>Subjects--Corporate Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--South Africa.<br/>Marketing--Management.--South Africa<br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8