Belch, George E <br/><br/>
Advertising And Promotion   An Integrated Marketing Communications Perspective 

 - 8th Ed.  
 - New york in America   Mcgraw hill/irwin   1990 
 - xxv, 838  27 cm  
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Dewey Class. No.: </label>659.1 BELC