New venture creation : entrepreneurship for the 21st century
Spinelli Stephen and Adams Robert J.
- Tenth edition
- New York, NY, McGraw-Hill Education, 2016
- xx, [ 484 pages ] ; 28 cm
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences
Includes bibliographical references and index.
9789814577465
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