Cant Mike <br/><br/>
Marketing research / 
editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. 
 - 2nd ed. 
 - Hatfield, Pretoria :  Van Schaik Publishers,  2008. 
 - vii, 249 pages :  illustrations ;  25 cm. 
 - New Africa marketing series. .
 - New Africa marketing series. .
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781869285692 1869285697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--South Africa.
<br/><br/><label>Dewey Class. No.: </label>658.83