Marketing research - Cant Mike; Cant, M. C. (Michael Colin), 1957-; Gerber-Nel, C. (Charlene); Nel, D. (Daniel); Kotzé, Theuns, 1969- (Hatfield, Pretoria : Van Schaik Publishers, 2008)
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
Includes bibliographical references.
Keywords: Marketing research; Marketing research -- South Africa