McKain, Scott. <br/><br/>
Create distinction :  what to do when "great" isn't good enough to grow your business / 
Scott McKain. 
 - 2nd ed. 
 - xiv, 243 pages ;  24 cm. 
<br/><br/> Originally published as: The collapse of distinction : stand out and move up while your competition fails. Nashville, Tenn. : Thomas Nelson, c2009. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781608324262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Success in business.<br/>Marketing.<br/>Marketing--Management.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.8 MCKA