Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective/ 

 - New York :  McGraw-Hill Irwin,  ©2012. 
 - xxxv, 769 pages :   illustrations (some color) ;  28 cm. 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Dewey Class. No.: </label>659.1 BELC