Integrated marketing communication :  a contemporary approach / 
Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors. 
 - Third edition. 
 - xix, 411 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication. 
<br/><br/><label>ISBN: </label>9780627027956 0627027954 
<br/><br/><label>Dewey Class. No.: </label>658.8 INTR