Robertson, David  <br/><br/>
Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry  / 
David Robertson 
 - London :   Random House Business Books,   2013. 
 - xii, 305 pages :   illustrations (some colour) ;   24 cm 
<br/><br/> In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. 
<br/><br/>Includes bibliographical references (pages 295-296) and index. 
<br/><br/><label>ISBN: </label>9781847941169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Denmark --LEGO toys--Management   History--Toy industry--Corporate turnarounds 
<br/><br/><label>Dewey Class. No.: </label>658.4063 ROBE