WILSON R <br/><br/>
Strategic Marketing Management :  Planning, Implementation & Control 

 - 3rd Ed. 
 - Oxford  Elsevier Butterworth-Heinemann  2005 
 - xii, 867 pages  28 cm 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Dewey Class. No.: </label>658.802 WILS