Strategic Marketing :  Theory And Applications For Competitive Advantage 
[Editors: Venter, Peet &  Jansen Van Rensburg, Mari] 
 - 1st Ed. 
 - Oxford  Oxford University Press  2009 
 - x, 374 pages  24 cm 
<br/><br/><label>ISBN: </label>9780195987065 
<br/><br/><label>Dewey Class. No.: </label>658.802 STRA