Essentials Of Marketing Research 
[Author: Zikmund, William. G & Babin, Barry. J] 
 - 5th Ed. 
 - Australia  South-Western Cengage Learning  2013 
 - xxiv, 451 pages  27 cm 
<br/><br/><label>ISBN: </label>9781133273431 
<br/><br/><label>Dewey Class. No.: </label>658.83 BABI