Cravens, David W <br/><br/>
Strategic marketing/ 
David W Cravens. 
 - Fifth edition. 
 - New York:  McGraw- Hill;  1997. 
 - xviii, 670 pages.:  illustrations;  25 cm. 
<br/><br/><label>ISBN: </label>9780256214383 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing management--Marketing- decision making
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA