By Gladwell, Malcolm. London: Abacus, 2010 . Unnumbered pages; 179 pages. , Summary:In this book, Malcolm Gladwell explains and analyses the `tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everday world, Gladwell explains the fascinating social dynamics that cause rapid change. 20cm.. 9780349113463"

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