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RELATIONSHIP MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT

By: ADELE BERNDTMaterial type: TextTextPublication details: CAPE TOWN CLAREMONT 2008 Edition: SECOND EDITIONDescription: 248 PAGES ILLUSTRATION 25 CMISBN: 9780702186875DDC classification: 658.812
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 600: Technology & Applied Science General Stacks SECOND EDITION 658.812 LOMB (Browse shelf(Opens below)) Available 33228031059758

This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning of marketing

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