000 01850nam a2200313Ia 4500
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020 _a9781742 164601
_qPaperback
040 _aRDA
_bENGLISH
_c3228
082 _a338.4791072 JENN
100 _a Jennings, Gayle
_928386
245 0 _aTourism research
_cGayle Jennings.
250 _a2nd ed.
260 _aMilton, Qld. :
_bJohn Wiley & Sons,
_c2010.
300 _axvi, 454 pages
_bcolour illustrations:
_c26 cm
490 _aWiley Australia tourism series Wiley Australia tourism series.
_v9781742 164601
500 _aPrevious edition: 2001.
504 _a Includes bibliographical references and index.
520 _aSummary: 'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.
521 _aAdult
650 _21. The role of research in tourism -- 2. Theoretical paradigms underpinning tourism research -- 3. Data and empirical material sources for tourism research -- 4. The ethics of tourism research -- 5. Methodological considerations for tourism research -- 6. Qualitative methods and tourism research -- 7. Qualitative methods of empirical material interpretation/(re)construction -- 8. Quantitative methods and tourism research -- 9. Quantitative methods of data analysis -- 10. Tourism research proposals and reports -- 11. Conference presentations, posters and articles -- 12. The future of tourism research.
651 _aSouth Africa
654 _2Tourism—Research
655 _aNon-fiction
_9190173
690 _2471354725
700 _aJohn Wiley & Sons Australia, Ltd, 1010 Printing International
_9192349
942 _cJOURNAL
_2ddc
_y12663
_zPriscilla Nozizwe Mogale
999 _c107229
_d107228