| 000 | 00673nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20241028150109.0 | ||
| 008 | 220920s9999 und d | ||
| 020 |
_a9780749453862 _qpbk |
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| 040 | _c3228 | ||
| 082 | _a658.80072 MCDO | ||
| 100 |
_aMacdonald, Malcolm _9125400 |
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| 245 | 0 |
_aMarketing accountability : how to measure marketing effective/ _cMalcom MacDonald and Peter Mouncey , |
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| 260 |
_bLondon : _a Kogan Page Limited, _c2009. |
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| 300 |
_a293 pages. : _bcolour illustrations ; _e24 cm |
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| 500 | _aIncludes index | ||
| 521 | _atargeted for adults | ||
| 700 |
_aMouncey, Peter _cauthor. _9190164 |
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| 942 |
_y156 _zLettie Matukane |
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| 942 | _2ddc | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c50524 _d50523 |
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