000			01432nam a22001817a 4500
005			20230209111345.0
008			230209b sa ||||| |||| 00| 0 eng d
020			_a9781485102564 _qPAPER BACK
040			_aOCLC _cRDA
082			_a658.812 _bMACH
100			_aR MACHADO _9175520
245			_aCUSTOMER SERVICE
260			_aJUTA AND COMPANY LTD _bCAPE TOWN _c2015
300			_a196 PAGES _bPAPER BACK _c25 CM
504			_aCustomer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again. Customer Service draws together the important issues with regard to customer service. It addresses all the key elements that need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses - both large and small - and for employees at all levels"--Publisher website
521			_aADULTS
942			_2ddc _cBOOK _e2ND EDITION _hNF _kNF MACH _w5827 _xBontle Makola _y5827 _zBontle Makola
999			_c743550 _d743549